Selling a property involves a series of crucial decisions – financial, emotional and increasingly technical.

One of the most important decisions you’ll make when selling your property is choosing an agent who will represent you. No matter what type of property you are selling, selecting the right real estate agent is key to unlocking the best possible result.

 Sellers are often encouraged to seek recommendations from family and friends, who can help them prioritise agents with strong local expertise. Then as part of the selection process, they are urged to try to observe the agent in action to ensure they feel comfortable and confident in their choice.

But there is an additional critical consideration – how an agent plans to go about selling your property and the technology they have at their fingertips to achieve this. 

Ian Keightley, Head of Operations, Raine & Horne New Zealand said: “These days almost every active property search begins online. But sometimes, the person who’ll pay the best price, isn’t even actively looking.  

“Sellers need to ask, can an agent connect with this passive buyer, and whether they have the technical capability to put your property in front of the right people at the right time in the increasingly competitive online marketplace?

“At Raine & Horne we believed sellers should not only look at an agent’s qualities but also at the strength and capabilities of the national firm that stands behind them.

“We have invested heavily into a unique social media marketing platform we call Amplify™ to ensure all our agents are equipped to market your property online to the ideal buyers. Having such a capability is a must to achieve excellence and not just a nice to have,” Keightley added.  

 Amplify™ showcases the best of your property in more than 70 different online advertisement variations and then shares these advertisements across Facebook and Instagram and as Google-powered display ads. 

 Amplify™ targets audiences accurately by using the power of Artificial Intelligence to interpret data from Google, Facebook, and Instagram and match potential audiences to your property based on their location, interests and online behaviour, ensuring your property is seen by those most likely to be interested. Once it sees who is responding to your advertisements Amplify™ goes out looking for more potential buyers like them.

And the results speak for themselves. Ian said, “Our research showed that our Australian customers whose agents used Amplify™ sold their properties 9 days faster, had a $AU36,890 increase in average sale price and had a 16% higher success rate compared to properties sold without it.

 “It’s still early days for Amplify™ here in New Zealand, but the initial signs are that we can achieve similar results for our clients.”

 Learn more here https://www.raineandhorne.com.nz/amplify

 Whether you want to sell or buy a property, don’t hesitate to contact your local Raine & Horne office.